Initio

Taking its name from a Latin word meaning ‘origin’ and ‘initiation’, French perfume house Initio was founded in Paris in 2014 after an enthusiastic creative process that lasted 4 years. Artistic director Nadia (surname withheld), who prefers not to lift the curtains of mystery surrounding the brand, aims to share an instinctive effect and the power arising from the invisible pheromones of the perfume.